Process
What working with us actually looks like.
Boutique means high-touch. Here's the cadence, the access, and what we're going to ask from you.
No pitch. Just numbers.
Onboarding, weeks 1 to 2.
- Deep dive call: products, COGS, suppliers, lead times, current pipeline, what's launching, what's stuck
- SWOT analysis and full account audit: PPC, listings, creative, account health, Brand Registry, ticketing backlog, inventory health
- Strategy document and 90-day plan delivered before week 3
- Communication setup: shared task management channel preferred, Teams or email if that isn't your stack
Week to week.
- Direct task management channel access to the team running your account, not a ticketing queue
- Weekly PPC optimization with documented changes, sent as a written summary
- Strategy calls as often as the account needs them
- Monthly check-in call to align on roadmap, inventory, launches, and what's working or not
- Annoying questions. A lot of them. About your roadmap, your inventory, your supplier issues, your competitors. This is the job.
What we expect from you.
- Honest COGS, freight, FBA fees, returns, and ad spend (we work in net margin)
- Heads up on new product launches before the PO ships
- Access to your team for cross-functional questions
- Real conversations when something isn't working
What we won't do.
- Send you a monthly slide deck and call it strategy
- Optimize toward a vanity metric to make a report look good
- Tell you what you want to hear when it's going to cost you margin
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