Tactical Amazon posts from the team that runs Amazon accounts every day. No fluff. No listicle SEO garbage. Just what's working and what isn't.
No pitch. Just numbers.
Manufacturers do not need an internal Amazon team to grow the channel. The right partner model depends on inventory ownership, decision-making capacity, and unit economics.
Amazon may store a different set of product measurements than the ones in your listing backend. We found a 1.5 × 1.5 × 2.5 inch product recorded as a 10-inch cube, carrying an $11.31 FBA fee on a $15.99 item.
Campaign dashboards make performance look more complicated than it is. Looking at results by product often makes the situation clearer.
Small issues compound. A missing attribute here. A Buy Box lost there. Together they can drop your sales fifteen percent in a month.
Same campaign structure, same match types, same bids across every product. It's clean, easy, and produces mediocre results.
Most Amazon listings don't lose ranking all at once. They lose it slowly, driven by small competitive shifts you can't see from inside your account.
When sales slow, most brands increase ad spend. Usually the problem isn't traffic. It's where the traffic is going.
Sometimes sales drop for reasons that have nothing to do with strategy. The listing itself has been partially suppressed.
When a product hits a plateau on Amazon, the first instinct is to increase ad spend. Sometimes that works. More often it doesn't.
Amazon rolled out a new 3.5% fuel and logistics surcharge on FBA fees starting April 17. Not ideal. Also not shocking.
ACoS is useful, but it lets weak campaigns hide. Two campaigns can have the same ACoS while behaving completely differently.
Ad impressions are healthy. Click-through rate looks fine. But the sessions aren't turning into orders. Usually the issue isn't the ads.
Amazon rolled out DD+7 on March 12. If you weren't watching the announcements, you'll feel it in your next payout cycle.
Most Amazon PPC reviews start with ACoS. That's a mistake. Before you look at ACoS, look at where your money is actually going.
Amazon may store a different set of product measurements than the ones in your listing backend. We found a 1.5 × 1.5 × 2.5 inch product recorded as a 10-inch cube, carrying an $11.31 FBA fee on a $15.99 item.
We pull your account data live on the call and show you exactly where revenue is being left on the table.
