WHAT ARE AMAZON POSTS?
Amazon Posts are basically free adverting for your brand on Amazon. It’s designed to attract and engage with your customers to share your brand. Similar to Instagram, these posts need a well-written copy, professional-looking lifestyle image, and your brand name and brand logo. Amazon automatically tags your product into categories so you don’t have to #hashtag to reach your niche.
WHAT DO THEY LOOK LIKE?
They look similar to Instagram posts. They show your brand and logo at the top of your posts which is called the Profile Banner. Below this Profile Banner is the Image you choose to share with your audience. This Image shows your product’s features and shares your brand’s story. You can capture your audience with an attention-grabbing caption right below. The best part is that unlike Instagram your customers can shop the exact product right below the Image by clicking on a direct link to your product.
WHY SHOULD YOU USE AMAZON POSTS?
Did we already mention this is a free tool? As of right now, there are no fees to share your products and tell your brand’s story. This tool can help you engage with your customers and help them to make better purchasing decisions on your products. With more and more people shopping on social media it makes sense to build your brand an Amazon presence. Creating Amazon Posts can create organic engagement overtime and helps on-page conversion percentages.
WHO CAN USE AMAZON POSTS?
Literally anyone. As long as you are a seller enrolled in Amazon Brand Registry, vendor, or agency representing vendors you can apply to Amazon Posts. If you sell on Amazon, you can start using Posts, even if you’re not advertising with Amazon.
HOW TO GET STARTED?
Sign up on posts.amazon.com and get your brand verified. Make sure when starting out you have an understanding on your customers and audience before just posting. The goal is to engage your customers and add value! In addition to having an understanding you want to make sure that your content being shared is professional looking. We recommend building a solid collection of high-quality lifestyle images of your products. Have any other questions for us on Amazon Posts? Let us know!