As a brand-registered seller on Amazon, you have access to advertising tools that other sellers do not. Sponsored Brand Ads on Amazon are worth highlighting, since they most likely have the highest ROAS in comparison to other formats. But before we get ahead of ourselves let’s start with the basics.
What are Sponsored Brand Ads:
Visualize this: as shoppers wander (or scroll) through the digital aisles of Amazon, Sponsored Brand Ads emerge at the pinnacle, showcasing a brand’s products. Positioned strategically, these ads serve as a premium avenue to capture consumer attention and establish brand prominence.
The difference between the different Ad Types for Amazon Sponsored Brand Ads:
Product Collection Ads: Crafting a Showcase of Diversity
Product Collection Ads are the showstoppers of Sponsored Brand Ads, allowing brands to curate a dynamic display of their product range. Imagine it as a virtual storefront window where you can feature multiple products within a single ad. This type of ad is perfect for brands looking to highlight the diversity of their offerings and capture the attention of customers scrolling through search results. By showcasing a variety of products, you create an engaging narrative that encourages exploration and potentially increases the chances of customers finding exactly what they’re looking for.
Store Spotlight Ads: Guiding Customers to Your Brand Oasis
Store Spotlight Ads act as the virtual compass leading customers directly to your brand’s store. Picture it as an exclusive entrance to your brand’s digital oasis within the Amazon marketplace. This type of ad is ideal for brands with a dedicated store page, providing a seamless journey for customers to explore your brand further. It’s not just about selling a product; it’s about inviting customers into your brand’s world, where they can discover your full range, brand story, and unique value proposition. Store Spotlight Ads are the gateway to building a lasting connection with your audience.
Video Ads: Crafting Compelling Narratives in Motion
Video Ads bring your brand to life with the power of motion and storytelling. These ads are like mini-commercials within the Amazon landscape, allowing you to convey your brand message in a visually compelling format. Whether it’s showcasing the features of a flagship product, telling the story behind your brand, or creating an immersive
Questions? Reach out!
If you need some help getting started or optimizing yourself, reach out to us at Barrel Aged E-Commerce . We’d be happy to help!