Embarking on the journey of marketing your manufacturing business can feel like selecting a fishing guide for your dream trip. Unfortunately, many agencies operate like Mr. Generics Fishing Charters – enthusiastic but inexperienced, armed with theoretical knowledge from YouTube and a stay at a Holiday Inn.
The Pitfall of Inexperienced Agencies
Picture hiring a fishing guide who’s never cast a line – that’s analogous to agencies that have never manufactured a product. A staggering 80% of Amazon or Marketing Agencies lack the hands-on experience in dealing with the intricacies of running a manufacturing business. This means limited understanding of manufacturing operations, raw material procurement, employee management, and the stress involved in maintaining consistent margins amidst inflation.
The Need for Real-World Experience
It begs the question: How can agencies lacking manufacturing experience truly understand what’s best for a manufacturer? Concepts and ideas may be great, but are they long-lasting solutions? Can they handle adversity when material costs increase? The answer often lies in a resounding “No.” These agencies often have a limited capability to devise strategies beyond running ads or changing listings.
A Personal Journey: From Frustration to Action
Frustration with conventional agencies led me, the owner of a family manufacturing company, to take matters into my own hands. After experiencing the pitfalls of hiring inexperienced agencies and realizing the lack of practical knowledge, I decided to implement my own methods. This journey involved hiring and firing multiple Amazon “Experts and Agencies,” recognizing the need for hands-on experience, and the importance of practical solutions.
Introducing Barrel Aged E-Commerce: A Different Breed of Agency
At Barrel Aged E-Commerce, we bring a different approach to the table:
- Direct Contact with Owners: You are always in direct contact with us, the owners. Questions are answered within an hour, with official responses within 24 hours.
- Attainable Pricing: Our structured pricing is actually attainable for small to medium businesses.
- Tailored KPIs: We build Key Performance Indicators (KPIs) tailored to your current goals and business situation. Our focus is on profitability, increased sales, time savings, and branding.
- Extension of Your Team: We work as an extension of your team, not against you. Our solutions are tailored to address your specific challenges and goals.
Thinking Outside the Box and Staying Calm
Barrel Aged E-Commerce operates on the principles of holistic problem-solving and staying grounded:
- Holistic Problem-Solving: We think beyond immediate issues to explore different avenues. Our approach involves addressing underlying challenges related to logistics, quality, and customer complaints.
- Staying Grounded: We operate as a “calm” business, not jumping on every fad or trend. While we are aware of trends, we make informed adjustments when necessary for lasting success.
Different Approach for Lasting Success
Barrel Aged E-Commerce isn’t just another agency; we’re manufacturers who love helping businesses make choices that truly impact their bottom line. We operate as an extension of your team, combining real-world experience with innovative strategies. If you’d like to learn more about how Barrel Aged E-Commerce could help your business, contact us and let’s set up a time to chat.