Here are some highlights that are worth knowing about for the month of January, 2024. We put this overview together as a comprehensive summary for manufacturers that are busy and don’t have the time to constantly check for new features and changes
Amazon will now display images from different Sellers
Manufactures, pay attention! If you haven’t registered a trademark, or allow other sellers to sell your products on Amazon, you NEED to know about this change: Amazon will not only display the images of the seller that created the listing, but also from other Sellers. It is now the responsibility of the manufacturer of the products to open up a ticket to get wrong images, or images that just won’t help you convert to more sales removed. Sounds difficult? – well that is why we at Barrel Aged recommend getting a trademark, make sure nobody else but you is selling the items. That will 100% take care of this issue. Read the full announcement here: https://sellercentral.amazon.com/gp/headlines.html?id=GCK2EGA2W2N4US7R
Better A/B Testing / Experiments options available
You can now test out different content within one experiment in Amazon. That allows you as a Seller to save time, testing different items like:
– Title
– Image(s)
– Bullet points
– A+ Content
That can streamline trying to find the winning combination for your ASIN in a much shorter timeframe. Especially since the big holiday rush is over, it is time to test and see if keywords, description and other content is still relevant. Read the full announcement here: https://sellercentral.amazon.com/gp/headlines.html?id=GQSXR93MME54NEUK
Help Reduce Returns with Recommendations from Amazon
Amazon launched a new recommendation in the Growth Opportunities tool to help Sellers and Manufacturers reduce returns. The Reduce Customer Returns uses data such as return comments, customer questions, and reviews to offer the following insights:
- Financial impact: View the estimated amount in dollars that you could’ve gained over 90 days if you’d taken a recommended action to improve a product detail page.
- Detail page recommendations: Improve your product detail page with content recommendations based on what customers look for.
- Customer issue trends: Tailor your detail page content based on the number of customer questions and answers on a topic in your product category.
- Listing comparisons: Compare your listings with top-selling brands that have similar information in their detail pages.
- Ideal location: Find out whether placing content in the title, bullets, or product description of your detail pages will have the greatest impression on customers.
Read the full announcement here: https://sellercentral.amazon.com/gp/headlines.html?id=GDLTF2CXR8TAETV7