If you have been considering adding new products to your Amazon listing but are confused if it’s right for your brand, don’t worry, many sellers have been in the same position. Knowing when and how to add these products can be frustrating. But look no further, this Barrel Aged guide will outline everything step-by-step on how to add new products and what types of products to consider.
Why Adding New Products Matters
Adding new products to your Amazon listings can significantly benefit your business.
- Increasing Sales: More products mean more opportunities for sales.
- Reaching New Customers: Diversifying your product range can attract different customer segments.
- Boosting Your Brand: A varied product lineup enhances your brand’s reputation and visibility on Amazon.
When to Add New Products
Timing is key when it comes to introducing new products. Here are some optimal times to consider:
- Seasonal Trends
- Holidays and Festivals: Add products that cater to specific holidays like Christmas, Halloween, or Valentine’s Day. Seasonal products can drive significant sales spikes.
- Back-to-School Season: Introducing school supplies or related items during the back-to-school season can boost sales.
- Market Demand
- Trending Products: Keep an eye on market trends and add products that are currently in high demand. Tools like Amazon’s Best Sellers and Google Trends can help identify these trends.
- Customer Requests: Pay attention to customer feedback and requests. If multiple customers ask for a particular product, it’s a good sign to add it to your inventory.
- Inventory Turnover
- Slow-Moving Inventory: If some products aren’t selling well, it might be time to introduce new items to keep your store fresh and appealing.
- Product Life Cycle: As products reach the end of their life cycle, replace them with newer versions or entirely new items.
- Competitor Analysis
- Gap in the Market: Analyze your competitors’ offerings. If you notice a gap or a unique product that your competitors don’t have, it’s an excellent opportunity to add it to your store.
- Competitive Edge: If your competitors are adding new products regularly, you should too. It helps maintain your competitive edge.
How to Add New Products to Your Amazon Storefront
Once you’ve identified the right time, follow these steps to add new products to your Amazon listings effectively:
- Conduct Market Research
- Identify Potential Products: Use tools like Jungle Scout or Helium 10 to research potential products. Look for high demand and low competition items.
- Analyze Keywords: Perform keyword research to understand what terms customers use to find products similar to what you’re planning to add. This helps in optimizing your listings.
- Source Your Products
- Find Reliable Suppliers: Whether you’re manufacturing your own products or sourcing from wholesalers, ensure you choose reliable suppliers. Alibaba and Global Sources are good places to start.
- Order Samples: Before placing a large order, get samples to ensure the quality meets your standards.
- Optimize Your Listings
- Create Compelling Titles: Use relevant keywords in your product titles to improve searchability. For example, if you’re adding a yoga mat, a title like “Eco-Friendly Non-Slip Yoga Mat for Home Workouts” works well.
- Write Detailed Descriptions: Highlight the key features and benefits of your product. Use bullet points for easy readability.
- High-Quality Images: Upload clear, high-resolution images from multiple angles. Including lifestyle images can help customers visualize the product in use.
- Keywords and Backend Search Terms: Include important keywords in your product description and backend search terms. This increases your product’s visibility on Amazon.
- Launch and Promote
- Use Amazon Advertising: Run sponsored ads to increase the visibility of your new products. PPC (Pay-Per-Click) campaigns can drive initial traffic and sales.
- Leverage Social Media: Promote your new products on your social media channels. Use engaging posts and hashtags to reach a wider audience.
- Offer Promotions: Consider offering discounts, coupons, or bundle deals to encourage initial purchases and reviews.
- Monitor and Adjust
- Track Performance: Use Amazon’s Seller Central to track the performance of your new products. Monitor metrics like sales, conversion rates, and customer reviews.
- Optimize Listings: Based on performance data, make necessary adjustments to your listings. Update keywords, images, and descriptions to improve search rankings and sales.
Stay proactive, keep an eye on market trends, and continually optimize your listings to stay ahead of the competition.
Questions? Reach Out!
If you have any questions, please feel free to contact us.