Tactical Amazon posts from the team that runs Amazon accounts every day. No fluff. No listicle SEO garbage. Just what's working and what isn't.
No pitch. Just numbers.
Campaign dashboards make performance look more complicated than it is. Looking at results by product often makes the situation clearer.
Same campaign structure, same match types, same bids across every product. It's clean, easy, and produces mediocre results.
When sales slow, most brands increase ad spend. Usually the problem isn't traffic. It's where the traffic is going.
ACoS is useful, but it lets weak campaigns hide. Two campaigns can have the same ACoS while behaving completely differently.
Ad impressions are healthy. Click-through rate looks fine. But the sessions aren't turning into orders. Usually the issue isn't the ads.
Most Amazon PPC reviews start with ACoS. That's a mistake. Before you look at ACoS, look at where your money is actually going.
Same campaign structure, same match types, same bids across every product. It's clean, easy, and produces mediocre results.
We pull your account data live on the call and show you exactly where revenue is being left on the table.
