Tactical Amazon posts from the team that runs Amazon accounts every day. No fluff. No listicle SEO garbage. Just what's working and what isn't.
No pitch. Just numbers.
Amazon may store a different set of product measurements than the ones in your listing backend. We found a 1.5 × 1.5 × 2.5 inch product recorded as a 10-inch cube, carrying an $11.31 FBA fee on a $15.99 item.
Campaign dashboards make performance look more complicated than it is. Looking at results by product often makes the situation clearer.
Small issues compound. A missing attribute here. A Buy Box lost there. Together they can drop your sales fifteen percent in a month.
When sales slow, most brands increase ad spend. Usually the problem isn't traffic. It's where the traffic is going.
Sometimes sales drop for reasons that have nothing to do with strategy. The listing itself has been partially suppressed.
Campaign dashboards make performance look more complicated than it is. Looking at results by product often makes the situation clearer.
We pull your account data live on the call and show you exactly where revenue is being left on the table.
