You wanna start selling on Amazon, but once you begin diving into the process, the amount of unfamiliar terminology can be overwhelming. It feels like learning a new language, doesn’t it? From ASINs to FBA, the language and acronyms can be intimidating. But have no fear, Barrel Aged is here! Listed down below are common words used within the Amazon world.
1. ASIN (Amazon Standard Identification Number)
An ASIN is a unique identifier assigned to every product listed on Amazon. It’s like a product’s fingerprint, helping you and Amazon track and manage your listings. When you create a new product listing, Amazon generates an ASIN for that item. If you’re looking for a specific product or need to update your listing, knowing the ASIN can be very useful.
2. FBA (Fulfillment by Amazon)
FBA is a service where Amazon handles storage, packing, and shipping of your products. When you use FBA, your products are stored in Amazon’s warehouses, and Amazon takes care of all logistics and customer service. This can save you time and effort, allowing you to focus on other aspects of your business.
3. SKU (Stock Keeping Unit)
A SKU is a unique code that you create to identify and track your inventory. Unlike the ASIN, which is assigned by Amazon, you determine the SKU for your products. It helps you keep track of stock levels, manage inventory, and make reordering more efficient.
4. PPC (Pay-Per-Click)
PPC is an advertising model where you pay Amazon each time someone clicks on your ad. Amazon offers several PPC options, including Sponsored Products and Sponsored Brands. Using PPC can help boost your product’s visibility and drive more sales by placing your listings at the top of search results.
5. Buy Box
The Buy Box is the section on a product detail page where customers can add items to their cart or purchase them immediately. Winning the Buy Box means your product is the default option for buyers. To win, your product must be competitively priced, well-reviewed, and available for quick shipping.
6. Seller Central
Seller Central is the web portal where you manage your Amazon business. It’s your go-to place for listing products, tracking sales, handling customer service, and running advertising campaigns. Familiarizing yourself with Seller Central will help you efficiently manage all aspects of your Amazon store.
7. A+ Content
A+ Content (formerly known as Enhanced Brand Content) allows you to add additional images, text, and formatting to your product listings. This premium content can make your listings more attractive and informative, helping you to stand out from the competition and increase sales.
8. Reviews and Ratings
Customer reviews and ratings are crucial for building credibility and trust. Positive reviews can significantly impact your sales, while negative ones might affect your product’s performance. It’s essential to monitor and respond to reviews to maintain a good reputation and improve customer satisfaction.
9. Return Policy
Amazon’s return policy determines how customers can return products and get refunds. Understanding Amazon’s return policy, as well as setting your own return policies, helps you manage customer expectations and maintain a positive seller rating.
10. Inventory Management
Effective inventory management involves tracking and controlling your stock levels to ensure you have enough products to meet demand without overstocking. This includes monitoring sales trends, adjusting stock levels, and managing reorder points.
Instead of saying “WTF” at Amazon’s terminology, you can now start saying “I’ve got this!” With your new understanding of Amazon vocabulary like ASINs and FBA, you’re ready to tackle your listings with confidence.
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